Copy Editor, Branded Content Vacancy In Who What Wear

Hiring Organization / Company: Who What Wear
Basic Salary: To Be Discussed
Employement Type: Full-Time

Job Details:

Do you have a good sense of humor about language in the digital age and can’t resist the opportunity to discuss en dashes or misplaced modifiers? Do you love shopping content, and have a knack for organically weaving in copy points from brands while maintaining your editorial voice? Are you the kind of person who never leaves home without a copy of White and Strunk’s The Elements of Style? If so then we want to meet you!

Named to Comparably’s Best Companies for Company Culture in 2019, and Built In LA’s Best Place to Work in both 2020 and 2021, Who What Wear is looking to hire a Copy Editor to join its talented Branded Content team.

Who What Wear’s Branded Content team collaborates to create content in line with our brand partners’ objectives that feels organic to Who What Wear. The Copy Editor, Branded Content will be the final eyes on all sponsored content across Who What Wear and THE/THIRTY, as well as ideating and creating a range of fashion, beauty, and lifestyle content. We are looking for a highly skilled top editor, proofreader, and wordsmith, with a love of content creation and proficiency in optimizing for a digital and social audience. As a member of our Branded Content team, you will be up-to-date with fashion and beauty trends, with a strong interest in working with brand partners to create ROI-driving content that meets both campaign KPIs and Who What Wear’s editorial standards. We will look to you to offer expert copy advice at a moment’s notice, while effectively prioritizing departmental needs and working under tight deadlines with a collaborative spirit and positive, can-do attitude.

This position is based in New York or Los Angeles and will report to Who What Wear’s Sr. Director of Branded Content.

  • COVID-19 Hiring: We understand how difficult it is to start a new position with a new company in the age of the coronavirus. Our People team and hiring managers are here to guide you through this journey. During the pandemic, all of our offices are closed and all employees are working remotely until further notice. That said, all of our recruiting, interviews, and onboarding activities are online. Thank you for your flexibility.


  • Collaborate with cross-functional teams to create content for Who What Wear and THE/THIRTY, including but not limited to stories, social content, promotional elements, dedicated emails, newsletters, decks, and event copy.
  • Ensure all branded content is thoroughly proofread and adheres to Who What Wear’s best practices and style guide, top editing in line with the Editorial Copy Team to evaluate readability, tone, and issues like normativity.
  • Build and edit stories in our CMS, making suggestions to improve and optimize branded content based on understanding Who What Wear’s voice, SEO, FTC requirements, and knowledge of top-performing content.
  • Confidently work across fashion, beauty, wellness, lifestyle, and home categories, ideating and executing stories that uphold Who What Wear’s brand voice and editorial sensibilities while incorporating key brand messaging and requirements.
  • Merchandize for strong affiliate conversion while maintaining Who What Wear’s aspirational and fashion-forward POV.
  • Stay ahead of digital content best practices, style guide, and industry best practices for native advertising.
  • Assist the Editorial Copy Team to help with bandwidth as needed.


  • 2–5 years of experience in online publishing, with a proven background in digital media.
  • Must have flawless grammar and be familiar with the Chicago Manual of Style.
  • Well-versed in fashion and beauty trends, retailers, brands, key players, with an eye for product curation and understanding of what’s on-brand for Who What Wear.
  • Must be able to provide self-direction to manage time and prioritize daily tasks using our project management software, maintaining a positive and collaborative attitude while meeting tight deadlines.
  • Must have an interest in native advertising and revenue-driving content; Familiarity with affiliate content marketing is a plus.
  • Knowledge of online editorial and social media best practices, including optimizing content for SEO.
  • Team-player attitude with a resourceful, can-do spirit and the ability to thrive in an entrepreneurial, fast-paced environment.
  • Intimate familiarity with Who What Wear and understanding of the brand.

Benefits & Perks:

  • Work/Life Balance: Unlimited time off, paid holidays, summer Fridays, paid winter break, and flexible work schedules.
  • Wellness: 85%–100% company-paid medical, dental, and vision insurance for employees in addition to short- and long-term disability coverage and life insurance.
  • Financial Well-being: Sponsored 401k plan with unlimited access to financial advisors and planning tools. Bonus eligibility for all employees.
  • Opportunity to Do Good: We’re proud to match 100% of employee donations made to organizations that combat racism and/or support recovery from racist acts of violence.

Our Commitment:

Who What Wear provides an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation, and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Who What Wear believes that diversity and inclusion among our teammates is critical to our success as an international company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

More about Who What Wear:

Who What Wear is an international fashion company known for its content sites— and—and its affordable, size-inclusive, and trend-forward line of clothing and accessories. The brand was founded in 2006 by Hillary Kerr and Katherine Power and includes the chart-topping career podcast, Second Life, which is hosted by Kerr. Most recently, Who What Wear launched a sister company, Versed, which is a clean skincare line with products at affordable prices. Headquartered in Los Angeles, Who What Wear also has offices in New York City and London, with Amazon, Greycroft Partners, BDMI, WndrCo, and others as key investors.


Job Location Information:
City: Los Angeles
State: Ca
Country: Us
Location: Los Angeles, Ca

Date Posted: 2021-05-04
Job Listing No# : 42517

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